Learn from the Experts!

Case Study: Using Social Media to Market a Special Event
January 26, 2012

Learn how David Bunnell, Principal of Bunnell Media Inc, and founder of PC Magazine, PC World, MacWorld, harnessed the power of social media tools, such as Facebook, Twitter, blogs, and email blasts to successfully market special events. In this webinar, David highlights how he helped a small-to-medium business market a special event with great results.

This webinar is for executives, business owners, and anyone else who wants to leverage social platforms to excite and engage potential attendees of a special event. From this webinar, you will learn to:

• Use inexpensive social media channels for marketing
• Create a buzz around your niche event and reach target audiences
• Measure results from social media marketing efforts

Bio:
David Bunnell is the Principal of Bunnell Media, Inc., a Berkeley, California based company that provides social media and marketing services to both local and national accounts. Acteva is proud to have David Bunnell as an advisor because of his long history in media and technology. As the Vice President of MITS, Inc., David Bunnell not only marketed the world's first personal computer, but also created the first marketing programs for Microsoft. He is the founder of PC Magazine, PC World, MacWorld, as well as several other magazines, websites, and conferences including the MacWorld Expo.

*Please note that due to technical difficulties with Go To Meeting, there were issues with the quality of the webinar recording. We apologize for this inconvenience and will resolve this issue by either re-recording the same webinar privately, or offer the same webinar live for anyone that wants to attend once again. Either way, a recording of the Using Social Media to Market Events webinar will be available in our Webinar Archive in a timely manner.