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PREVIOUS WEBINAR - Three Types of Media You Can Employ to Market Your Company & Events

The Power of Earned Media vs. Paid Media vs. the Media You Create

There are three kinds of media you can use to market your company or event:
1) Paid Media
2) Media you create
3) Earned Media

You'll Learn...

• About these three types of media and the relative strength of each.
• Best uses of each type of media
• How to evaluate ROI for each
• Find out many companies are shifting their marketing budget away from paid media and more towards Earned Media and media they create
• How social media has redefined these categories
• What type of social media applies to each
• Learn about strategies for increasing your earned media.
• How to activate word of mouth
• Why use paid media at all?
• Learn why the reach of Super Bowl commercials is far greater than you might think.
• How digital media spread.
• What are the future trends?
• Ask Questions

Bio:
David Bunnell is the Principal of Bunnell Media, Inc., a Berkeley, California based company that provides social media and marketing services to both local and national accounts. Acteva is proud to have David Bunnell as an advisor because of his long history in media and technology. As Vice President of MITS, Inc., David Bunnell not only marketed the world's first personal computer, but he also created the first marketing programs for Microsoft. David Bunnell is the founder of PC Magazine, PC World, MacWorld, as well as several other magazines, websites, and conferences including the MacWorld Expo.