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Genworth Financial Chooses Acteva RSVP to Integrate with salesforce.com

Background

Since writing their first policy in 1871 as The Life Insurance Company of Virginia,Genworth Financial has been committed to helping people effectively protect and achieve the comfort of financial security.A publicly traded global financial security company with more than $100 billion in assets and a presence in more than 25 countries, they are recognized in Standard and Poor's 500 Index of Leading U.S. companies and ranked in the Fortune 500.

Business Challenge

Lacked viable means to offer online registration page for product webinars that integrated with salesforce.com. Event attendance revenue has been flat for 3 consecutive years. Staff members were wasting time by using outdated paper registration forms by processing

Acteva Solution

Implemented ActevaRSVP across entire sales department to capture and manage new leads with greater immediacy, accuracy and efficiency. Completed implementation of the solution in early 2008.

Results

Sales team reduced time spent on lead management tasks by over 45% and grew revenue by over 28% in 2009. Attendance also grew steadily at 25% over a 2 year period. Even more significant growth is anticipated in 2010 and beyond.

"With Acteva, we saw a tremendous uptick in both registrations and revenue right from the start"

-Eric Hansen, Director of Marketing, Genworth Financial

Customer Testimonials

"It's well worth the cost to our ministry. Our congregation is very happy with Acteva, especially since registration and payment is immediate and we have eliminated the manual errors. It's a life saver!"
Dr. Christiana Russell,
Assistant Director Church of the Living God

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