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Event Organizer's eJournal Archives

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September 2009

  • Feature Article - Is Your Web Site SEO and Social Media Friendly? Don’t miss out on new and repeat customers
  • This Issue’s Reader Dilemma – What’s the best way to work with unions?
  • Are You Prepared for Another Big Change? – How the end of cheap oil will affect our industry
  • Smart Décor on a Dime – Budget conscious does not mean boring
  • Using the Web to Nurture Leads – Tactics that help you stay ‘top of mind’
  • Will Twitter Replace E-mail as a Marketing Vehicle? – After all, it’s more interactive and more viral
  • The Seven Habits of Highly Effective Sales People – Keys to success in relationship-based sales
  • Get that Prospect off Your List! – Your time is too valuable to waste

August 2009

  • Feature Article - Using Promotional Products isely and Creatively - Conventional and unconventional ideas that work
  • This Issue's Reader Dilemma - How can I help nonprofits profit from their association with me?
  • Trim Down to Zero Waste - How one event planner took less to the landfill
  • Need Inspiration When Designing an Event? Here are the top 10 blogs for creative ideas
  • Is Your Web Site Performing up to Snuff? Valuable insights from cheap tools
  • 10 Steps to making Your Web Site a Cash Cow - Start with an internet marketing plan
  • Whats the Best Time to Cold Call? - New research reveals high-payoff strategies
  • Three Keys to Overcome Your Fear of Follow Up - Don't give up; seven times is the charm

July 2009

  • Feature Article - Gadgets work Magic for Meeting Planners - Pockets bulge with labor-saving devices for event planners
  • This Issue's Reader Dilemma - Experience or Potential - Which is better?
  • Rallying the Troops - Team building takes on new urgency
  • Increase Your Value Without Lowering Your Prices - Good Idea: Promote your team as strategic marketing partners
  • Your Event Was a Success: Now What? Follow Up: Your second chance at a first impression
  • Nonprofits Can Profit with Social Media It's a good fit for connecting with supporters
  • The Secret to Success in Cold Calling - Want an 84 percent success rate? Here's how.
  • Make Customer Support a Competitive Advantage - Three keys to getting it right

June 2009

  • Feature Article - Hiring Headline Entertainment – 6 Steps Guarantee You’ll Rock
    the House
  • This Issue’s Reader Dilemma – Help! Healthcare is making me sick!
  • Smart Shoppers Hunt for Hotel Bargains – This may be the best buyer’s market on record
  • Five Must-haves for Effective Giveaways – Hint: if you want one for yourself, it’s a safe bet
  • Three Secrets to Make a Message Go Viral – Make sure there’s emotional hook
  • Attract Prospects with Easy Web 2.0 Techniques – Use Facebook, LinkIn to build
    your business
  • Five Deadly Sins Businesses Make in Sales – The good news: They’re easy to correct
  • Forget the Economy -- Three Ways to Boost Sales NOW – Start by choosing not to participate in the recession

May 2009

  • Feature Article - Creative and Cost Effective Menu Ideas for Your Next Event – When in doubt chocolate is your best friend
  • This Issue’s Reader Dilemma – How can I instill the ‘old-school’ work ethic?
  • 5 High-Impact Team-Building Activities – It turns out there’s a high payoff from
    horsing around
  • Second-Tier Cities an Affordable Alternative – They try harder, just like Avis
  • Test your Lists – Then test Again – Four experts share ways to get higher payoffs
  • Synch you Email Calendar to Boost Results – Don’t let deadlines conflict with reality
  • Five Ways to Find out What Consumers Really Think – You say you listen, but do you?
  • Are You Afraid of Something – Like Selling? The antidote to fear is selling

April 2009

  • Feature Article - Green Event Planning - Simple Steps to Make an Impact – Onsite Recycling, Lodging and Promotional Ideas
  • This Issue’s Reader Dilemma – Help! I’m being harassed by cookie Vendors
  • A Class Act: University Venues – More attractive and affordable than ever
  • Cheap Tricks: Low-cost Design Ideas – Make a statement on a shoestring budget
  • Is Your E-mail Authenticated? It Better Be! – Otherwise you risk branding as Spam
  • Rational Vs. Emotional Appeals: Which Is Better? – Insights from a copywriting guru
  • Winning Sales in a Losing Economy – What you can learn from mountain climbers
  • What to do when You Hear: “I don’t Have the Budget” – 3 Strategies that help make
    the sale

March 2009

  • Feature Article - Using Social Networks to Market your Events – Spread the word faster, to more people
  • This Issue’s Reader Dilemma - Caught between a hard place and a rock
  • Conference Centers Mean Business – No frills alternative delivers the ROI planners need
  • Leadership: Armed with Data – How the military can help you learn from your mistakes
  • Using Twitter to Leverage your Events – Latest social network pays off for organizers
  • Color your Campaigns to Boost Results – Learn high-payoff techniques from four experts
  • Good Deal Gone Bad – How to handle difficult clients
  • The inside Secret to Handling Large Accounts – Find a ‘mole’ in the organization

February 2009

  • Feature Article - Need “Inside Information” on a New Location? – Destination Management Companies deliver local expertise
  • This Issue’s Reader Dilemma - Caught between a hard place and a rock
  • Sweet Deals on Hotel Rates – Savvy buyers can book bargains
  • Primal Branding for Events – Turn attendees into raving fans
  • How to Choose High Performing Mailing Lists – Nine keys to Gaining an edge
  • How to Get the Most out of User Surveys – Seven keys to maximize effectiveness
  • Three Keys to better Sales Presentations – It’s all about doing your homework
  • Why Sales Bog Down - - and What to Do about it – Five strategies that create urgency

January 2009

  • Feature Article - Keeping Profits Up in a Down Market – Six strategies that put planners on the leading edge
  • This Issue’s Reader Dilemma – A not-so-silent night -- How can I take it back?
  • Uncover the Good, the Bad, and the Ugly – New online resources deliver
    meeting intelligence
  • Need Traffic-Stopping Special Effects? Go Digital – Event marketers capitalize on hot technology trend
  • Succeeding with E-mail in a Tough Economy – Four ways the experts recommend
  • The Five Most Common SEO Mistakes – Even so-called 'experts' often make them
  • 5 Ways to win at Voice Mail – Here's how to get people calling you back
  • 10 Ways to Sell More during the Meltdown – Don't let tough times get in the way