Acteva for event planners & organizers - Event Organizer's eJournal

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Event Organizer's eJournal Archives

Feature Article - Is Your Web Site SEO and Social Media Friendly? Don’t miss out on new and repeat customers
This Issue’s Reader Dilemma – What’s the best way to work with unions?
Are You Prepared for Another Big Change? – How the end of cheap oil will affect our industry
Smart Décor on a Dime – Budget conscious does not mean boring
Using the Web to Nurture Leads – Tactics that help you stay ‘top of mind’
Will Twitter Replace E-mail as a Marketing Vehicle? – After all, it’s more interactive and more viral
The Seven Habits of Highly Effective Sales People – Keys to success in relationship-based sales
Get that Prospect off Your List! – Your time is too valuable to waste

Feature Article - Using Promotional Products isely and Creatively - Conventional and unconventional ideas that work
This Issue's Reader Dilemma - How can I help nonprofits profit from their association with me?
Trim Down to Zero Waste - How one event planner took less to the landfill
Need Inspiration When Designing an Event? Here are the top 10 blogs for creative ideas
Is Your Web Site Performing up to Snuff? Valuable insights from cheap tools
10 Steps to making Your Web Site a Cash Cow - Start with an internet marketing plan
Whats the Best Time to Cold Call? - New research reveals high-payoff strategies
Three Keys to Overcome Your Fear of Follow Up - Don't give up; seven times is the charm

Feature Article - Gadgets work Magic for Meeting Planners - Pockets bulge with labor-saving devices for event planners
This Issue's Reader Dilemma - Experience or Potential - Which is better?
Rallying the Troops - Team building takes on new urgency
Increase Your Value Without Lowering Your Prices - Good Idea: Promote your team as strategic marketing partners
Your Event Was a Success: Now What? Follow Up: Your second chance at a first impression
Nonprofits Can Profit with Social Media It's a good fit for connecting with supporters
The Secret to Success in Cold Calling - Want an 84 percent success rate? Here's how.
Make Customer Support a Competitive Advantage - Three keys to getting it right

Feature Article - Hiring Headline Entertainment – 6 Steps Guarantee You’ll Rock
the House
This Issue’s Reader Dilemma – Help! Healthcare is making me sick!
Smart Shoppers Hunt for Hotel Bargains – This may be the best buyer’s market on record
Five Must-haves for Effective Giveaways – Hint: if you want one for yourself, it’s a safe bet
Three Secrets to Make a Message Go Viral – Make sure there’s emotional hook
Attract Prospects with Easy Web 2.0 Techniques – Use Facebook, LinkIn to build
your business
Five Deadly Sins Businesses Make in Sales – The good news: They’re easy to correct
Forget the Economy -- Three Ways to Boost Sales NOW – Start by choosing not to participate in the recession

Feature Article - Creative and Cost Effective Menu Ideas for Your Next Event – When in doubt chocolate is your best friend
This Issue’s Reader Dilemma – How can I instill the ‘old-school’ work ethic?
5 High-Impact Team-Building Activities – It turns out there’s a high payoff from
horsing around
Second-Tier Cities an Affordable Alternative – They try harder, just like Avis
Test your Lists – Then test Again – Four experts share ways to get higher payoffs
Synch you Email Calendar to Boost Results – Don’t let deadlines conflict with reality
Five Ways to Find out What Consumers Really Think – You say you listen, but do you?
Are You Afraid of Something – Like Selling? The antidote to fear is selling

Feature Article - Green Event Planning - Simple Steps to Make an Impact – Onsite Recycling, Lodging and Promotional Ideas
This Issue’s Reader Dilemma – Help! I’m being harassed by cookie Vendors
A Class Act: University Venues – More attractive and affordable than ever
Cheap Tricks: Low-cost Design Ideas – Make a statement on a shoestring budget
Is Your E-mail Authenticated? It Better Be! – Otherwise you risk branding as Spam
Rational Vs. Emotional Appeals: Which Is Better? – Insights from a copywriting guru
Winning Sales in a Losing Economy – What you can learn from mountain climbers
What to do when You Hear: “I don’t Have the Budget” – 3 Strategies that help make
the sale

Feature Article - Using Social Networks to Market your Events – Spread the word faster, to more people
This Issue’s Reader Dilemma - Caught between a hard place and a rock
Conference Centers Mean Business – No frills alternative delivers the ROI planners need
Leadership: Armed with Data – How the military can help you learn from your mistakes
Using Twitter to Leverage your Events – Latest social network pays off for organizers
Color your Campaigns to Boost Results – Learn high-payoff techniques from four experts
Good Deal Gone Bad – How to handle difficult clients
The inside Secret to Handling Large Accounts – Find a ‘mole’ in the organization

Feature Article - Need “Inside Information” on a New Location? – Destination Management Companies deliver local expertise
This Issue’s Reader Dilemma - Caught between a hard place and a rock
Sweet Deals on Hotel Rates – Savvy buyers can book bargains
Primal Branding for Events – Turn attendees into raving fans
How to Choose High Performing Mailing Lists – Nine keys to Gaining an edge
How to Get the Most out of User Surveys – Seven keys to maximize effectiveness
Three Keys to better Sales Presentations – It’s all about doing your homework
Why Sales Bog Down - - and What to Do about it – Five strategies that create urgency

Feature Article - Keeping Profits Up in a Down Market – Six strategies that put planners on the leading edge
This Issue’s Reader Dilemma – A not-so-silent night -- How can I take it back?
Uncover the Good, the Bad, and the Ugly – New online resources deliver
meeting intelligence
Need Traffic-Stopping Special Effects? Go Digital – Event marketers capitalize on hot technology trend
Succeeding with E-mail in a Tough Economy – Four ways the experts recommend
The Five Most Common SEO Mistakes – Even so-called 'experts' often make them
5 Ways to win at Voice Mail – Here's how to get people calling you back
10 Ways to Sell More during the Meltdown – Don't let tough times get in the way