Subscribe to Acteva's Event Organizer's eJournal. Click here to learn more.

Event Organizer's eJournal Archives

Feature Article - Music Licensing – Making sure your event’s covered
This Issue’s Reader Dilemma – What loyalty programs keep a customer happy?
Innovative Ways Around a Recession – 6 ways to stay focused and gain market share
Making Ecco-Savvy Part of the Process – Green is becoming an expectation
14 Ways to Build Credibility on the Web – Act now to make sure you stand out
Use RSS Feeds to Build Web Traffic – 9 tips you can use to optimize search engine hits
Why Being Impressive Doesn’t Help You Sell – too much me-me-me will kill-kill-kill
Savvy Advice on Relationship Building From 4 Sales Pros – Balance email, phone calls and face-to-face meetings

Feature Article - Guarding Against Online Payment Risks – How to make sure your Registration and Payments are Secure
This Issue’s Reader Dilemma – What can I do about a client who crosses the line?
Virtual Events Online Deliver Results and ROI – 3 case studies show you what works
How to Draw a Crowd in a Down Market – Strategies that keep meeting attendance up
Fix these four Fluffy Flaws in Your Web Copy – Watch out for copy that sounds cool
Using Direct Mail to Drive Traffic to Your Trade Show – Getting the word out early can double or triple traffic to your booth
The Secret Key to an Unfair Advantage over your Competition – Know your prospects ‘Window of Satisfaction’
How to be ‘Awesome’ at follow up – Tactics that surprise and delight customers

Feature Article - The State of the Event Business 2008 – Ten Opinions that will Impact the Future of your Business
This Issue’s Reader Dilemma – My sales star has lost his luster
Why “Going Green” doesn’t go far enough – Will CSR be the industry’s new ROI?
Beyond the Fishbowl – How to get better sales leads at events
Want to Double Your Email Open Rate – 6 ideas for segmenting your email list
Secrets of the Best Direct Mail Copywriters – Fox smart tactics that boost response
The naked Truth about Promiscuous Prospecting – Get out of the ‘more is better’ trap
Friendly Greetings: The Power of Personal Catchphrases – Make yourself easy to remember

Feature Article - Build a Strong Professional Services Brand – Performance, profits and personal wealth await
This Issues’s Reader Dilemma – Help remove my foot from my mouth
Think Big – Appreciative Inquiry: next big thing for Association meetings
How to Manage Independent, Tech Savvy New Millennials – Help them sell effectively
Your Email Preference Center could be Illegal – Is your unsubscribe process Compliant?
Social Media – Business Objectives & Metrics – how social media’s impact may affect you
Sales Managers Must Manage People – Not just sales
Sales Process Work! A small exercise emphasizing the importance of following procedure

Feature Article - For Event Planners, It’s Easy Being Green – Here’s how. Knowing what to watch for is key
This Issues’s Reader Dilemma – Anyone have a backbone to spare?
Meeting Planners Take on Strategic Role – Meet the goals and measure the value
Family–Friendly Events Spike Attendance – How a break from business as usual can pay off
To Build Website Traffic, Use Your Leverage - 7 ways to gain an edge in the marketplace
The E-mail Metrics that Matter Most – Track transactions, customer loyalty and ROI
Seven Ways to Sell More Using Online Videos – 10 billion watched in February alone
To Sell More, Trust your ‘Inner Wingman’ – Get ready to fly your next mission

Feature Article - Making the Ask: Getting Sponsors to Contribute - Inside tips that loosen the purse strings
This Issues’s Reader Dilemma - What communication devices are best for event planners?
Key to Events Success - Authenticity - The market has moved beyond price and quality
Negotiating Tactics Every Meeting Manager Should Know - Secrets the pros use
Build your Email List with Co-Registration - Collect customer opt-ins from other websites
Behavioral Targeting - Latest web marketing strategy - Analytics, software tools
help buyers
Seven Reasons to Borrow Grandma’s Egg Timer - A dollar store item can boost your sales
Strategies to Get People off the Dime - What to do when people don’t follow your lead

Feature Article - Creative Event Sponsorship Ideas – Hint: Auction off a tank of
heating oil
This Issue’s Reader Dilemma – How can I measure attendee opinions during events?
Six Sigma and the Meetings Industry – Organizers seek continuous improvement
10 Safeguards when Serving Alcohol – Precuations keep your meetings from getting rowdy
Use Conversion Rate Optimization to Boost Web Results – Winning strategies that
generate more leads, opt-ins and sales
10 Ways to Save Money when Buying Printing – Too many companies let money slip away
How to Be an A-Level Player or Manager – First, rid yourself of all forms of mediocrity
22 Tips to use at a Networking Event – Hint: Set up close to the food and drink

Feature Article - Event Partnering Nirvana - How to get the warm fuzzies instead
of the cold pricklies
This Issue’s Reader Dilemma - Help Wanted - How can I hire the right staff?
Coping with Tighter Incentive Budgets - Companies plan shorter meetings, closer to home
Connecting Events to Customer Profitability - 5 key metrics that prove you add value
How "Crowdsourcing" can Boost Results - What if you let the Internet shape
your marketing?
The "E-Connection" - How direct mail skills can boost email response
Perfecting the Art of Silence - Knowing when to button your lip can boost sales
The Salesperson’s Kryptonite - How to keep RFPs from making you feel powerless

Feature Article - Danger: Hazardous Events Ahead - How to protect against almost anything that can go wrong
This Issue’s Reader Dilemma - How can I help nonprofits profit?
Uptown, Downtown, Boomtown - Urban makeovers yield bargians
Less is more: Make small meetings memorable - Little touches make all the difference
Print Marketing gets even more Personal - You can link direct mail to a personalized page
High Payoffs from Email Segmentation - How one company boosted open rates 75 - 100%
What to do when you Lose a Big Deal - Winning is great but defeat is a good teacher
Taking the Pressure off Cold Calling - Treat cold calls as in-person advertising

Feature Article - Getting the Most from Speakers at Your Events – Five Ways to
Manage Speakers from Sign-up to Sign-off
This Issue’s Reader Dilemma – How do you handle a “diva” speaker?
Bias? What Bias? – 17 Ways to make your meeting more inclusive
Take Swing at Golf Events – Overbuilding turns golf into a potential bargain
Using Content to Make Your Site Sexy – Eight steps to content marketing bliss
Six ways to get better e-mail results – Segmenting your lists can pay big dividends
You’ve Got an RFP to Respond to – Now What? – How to improve your odds
What You Can Learn from Jazz Musicians – Seven sales-boosting productivity lessons