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Event Organizer's eJournal

Event Organizer's eJournal Archives

  2007 Archives 2006 Archives 2005 Archives 2004 Archives

October 2008

  • Feature Article - Music Licensing – Making sure your event’s covered
  • This Issue’s Reader Dilemma – What loyalty programs keep a customer happy?
  • Innovative Ways Around a Recession – 6 ways to stay focused and gain market share
  • Making Ecco-Savvy Part of the Process – Green is becoming an expectation
  • 14 Ways to Build Credibility on the Web – Act now to make sure you stand out
  • Use RSS Feeds to Build Web Traffic – 9 tips you can use to optimize search engine hits
  • Why Being Impressive Doesn’t Help You Sell – too much me-me-me will kill-kill-kill
  • Savvy Advice on Relationship Building From 4 Sales Pros – Balance email, phone calls and face-to-face meetings

September 2008

  • Feature Article - Guarding Against Online Payment Risks – How to make sure your Registration and Payments are Secure
  • This Issue’s Reader Dilemma – What can I do about a client who crosses the line?
  • Virtual Events Online Deliver Results and ROI – 3 case studies show you what works
  • How to Draw a Crowd in a Down Market – Strategies that keep meeting attendance up
  • Fix these four Fluffy Flaws in Your Web Copy – Watch out for copy that sounds cool
  • Using Direct Mail to Drive Traffic to Your Trade Show – Getting the word out early can double or triple traffic to your booth
  • The Secret Key to an Unfair Advantage over your Competition – Know your prospects ‘Window of Satisfaction’
  • How to be ‘Awesome’ at follow up – Tactics that surprise and delight customers

August 2008

  • Feature Article - The State of the Event Business 2008 – Ten Opinions that will Impact the Future of your Business
  • This Issue’s Reader Dilemma – My sales star has lost his luster
  • Why “Going Green” doesn’t go far enough – Will CSR be the industry’s new ROI?
  • Beyond the Fishbowl – How to get better sales leads at events
  • Want to Double Your Email Open Rate – 6 ideas for segmenting your email list
  • Secrets of the Best Direct Mail Copywriters – Fox smart tactics that boost response
  • The naked Truth about Promiscuous Prospecting – Get out of the ‘more is better’ trap
  • Friendly Greetings: The Power of Personal Catchphrases – Make yourself easy to remember

July 2008

  • Feature Article - Build a Strong Professional Services Brand – Performance, profits and personal wealth await
  • This Issues’s Reader Dilemma – Help remove my foot from my mouth
  • Think Big – Appreciative Inquiry: next big thing for Association meetings
  • How to Manage Independent, Tech Savvy New Millennials – Help them sell effectively
  • Your Email Preference Center could be Illegal – Is your unsubscribe process Compliant?
  • Social Media – Business Objectives & Metrics – how social media’s impact may affect you
  • Sales Managers Must Manage People – Not just sales
  • Sales Process Work! A small exercise emphasizing the importance of following procedure

June 2008

  • Feature Article - For Event Planners, It’s Easy Being Green – Here’s how. Knowing what to watch for is key
  • This Issues’s Reader Dilemma – Anyone have a backbone to spare?
  • Meeting Planners Take on Strategic Role – Meet the goals and measure the value
  • Family–Friendly Events Spike Attendance – How a break from business as usual can pay off
  • To Build Website Traffic, Use Your Leverage - 7 ways to gain an edge in the marketplace
  • The E-mail Metrics that Matter Most – Track transactions, customer loyalty and ROI
  • Seven Ways to Sell More Using Online Videos – 10 billion watched in February alone
  • To Sell More, Trust your ‘Inner Wingman’ – Get ready to fly your next mission

May 2008

  • Feature Article - Making the Ask: Getting Sponsors to Contribute - Inside tips that loosen the purse strings
  • This Issues’s Reader Dilemma - What communication devices are best for event planners?
  • Key to Events Success - Authenticity - The market has moved beyond price and quality
  • Negotiating Tactics Every Meeting Manager Should Know - Secrets the pros use
  • Build your Email List with Co-Registration - Collect customer opt-ins from other websites
  • Behavioral Targeting - Latest web marketing strategy - Analytics, software tools
    help buyers
  • Seven Reasons to Borrow Grandma’s Egg Timer - A dollar store item can boost your sales
  • Strategies to Get People off the Dime - What to do when people don’t follow your lead

April 2008

  • Feature Article - Creative Event Sponsorship Ideas – Hint: Auction off a tank of
    heating oil
  • This Issue’s Reader Dilemma – How can I measure attendee opinions during events?
  • Six Sigma and the Meetings Industry – Organizers seek continuous improvement 
  • 10 Safeguards when Serving Alcohol – Precuations keep your meetings from getting rowdy
  • Use Conversion Rate Optimization to Boost Web Results – Winning strategies that
    generate more leads, opt-ins and sales
     
  • 10 Ways to Save Money when Buying Printing – Too many companies let money slip away
  • How to Be an A-Level Player or Manager – First, rid yourself of all forms of mediocrity
  • 22 Tips to use at a Networking Event – Hint: Set up close to the food and drink

March 2008

  • Feature Article - Event Partnering Nirvana - How to get the warm fuzzies instead
    of the cold pricklies
  • This Issue’s Reader Dilemma - Help Wanted - How can I hire the right staff?
  • Coping with Tighter Incentive Budgets - Companies plan shorter meetings, closer to home 
  • Connecting Events to Customer Profitability - 5 key metrics that prove you add value
  • How "Crowdsourcing" can Boost Results - What if you let the Internet shape
    your marketing?
     
  • The "E-Connection" - How direct mail skills can boost email response
  • Perfecting the Art of Silence - Knowing when to button your lip can boost sales
  • The Salesperson’s Kryptonite - How to keep RFPs from making you feel powerless

February 2008

  • Feature Article - Danger: Hazardous Events Ahead - How to protect against almost anything that can go wrong
  • This Issue’s Reader Dilemma - How can I help nonprofits profit?
  • Uptown, Downtown, Boomtown - Urban makeovers yield bargians 
  • Less is more: Make small meetings memorable - Little touches make all the difference
  • Print Marketing gets even more Personal - You can link direct mail to a personalized page 
  • High Payoffs from Email Segmentation - How one company boosted open rates 75 - 100%
  • What to do when you Lose a Big Deal - Winning is great but defeat is a good teacher
  • Taking the Pressure off Cold Calling - Treat cold calls as in-person advertising

January 2008

  • Feature Article - Getting the Most from Speakers at Your Events – Five Ways to
    Manage Speakers from Sign-up to Sign-off
  • This Issue’s Reader Dilemma – How do you handle a “diva” speaker?
  • Bias? What Bias? – 17 Ways to make your meeting more inclusive 
  • Take Swing at Golf Events – Overbuilding turns golf into a potential bargain
  • Using Content to Make Your Site Sexy – Eight steps to content marketing bliss 
  • Six ways to get better e-mail results – Segmenting your lists can pay big dividends
  • You’ve Got an RFP to Respond to – Now What? – How to improve your odds
  • What You Can Learn from Jazz Musicians – Seven sales-boosting productivity lessons